Cuba Ventures Corp Travel Division announces the launch of updated Havanatur.com travel booking website
September 26, 2017
Vancouver, BC - Cuba Ventures Corp. (TSX-V: CUV) (OTCBB: MPSFF) (the "Company") is pleased to announce that it has released the much anticipated www.Havanatur.com for public beta testing. Using the latest version of the company's proprietary booking software and employing the most modern design parameters, the new e-commerce website is expected to increase user engagement and revenues for the travel division going forward.
Shareholders are aware that the initial acquisition of 432 websites included many renowned web properties, many of which had been operating in the same guise for almost 20 years. It immediately became apparent to management that an upgrade of these websites was necessary to both enhance customer engagement and revenues. It is, however, important to note that, during this upgrade period, travel revenues have been generated from the legacy websites which, despite being outdated, have provided a satisfactory revenue stream during the past fiscal year. Unlike its previous legacy versions, the new website meets or exceeds current Google speed, mobile compatibility and algorithm exigencies. Further, it adds a new look and feel, while at the same time deploying revised booking software, which continues to be proprietary to the company. Finally, this content-rich website increases available real-time offers by 55%, thus potentially increasing booking probability and, expectantly, travel revenues. New shareholders may wish to revisit the 20 year old websites which have been generating all travel related revenue until the current day, still active until the full roll out occurs across all 68 e-commerce domain names, at www.4travel2cuba.com and, make an informed comparison with the new www.Havanatur.com. The public beta rollout is expected to last for 30 days, primarily to iron out any user issues. However, bookings have already commenced on the new website as of Sept 22 2017, with remarkable results during the subsequent days.
Working Towards a Booketea DA and the future of online travel revenue
The programming language utilized on previous legacy versions of the substantially 20 year old e-commerce websites, accountable for all travel revenue to date, was incompatible with current xml and, other vital protocols used in today's modern online tourism industry. The advent of the newly designed websites brings with it the opportunity of integrating the previously announced GDS (Global distribution system) to the back-end/back-office structure, as anticipated with Booketea. This corporate milestone will see the company re-enter the real-time flight sales arena, hotel discounting networks, niche tour & excursion sales and, most importantly, put us in the direct line of sight of the world's two largest online travel operators.
Timeline - 68 E-Commerce website update program
Upon conclusion of the beta phase, the company will deploy the new website profile across its 68; demographic, language and country/market specific domain names (see https://www.cubaventures.com/assets/docs/travelucion-web-properties.pdf page 2). It is expected to take several months to complete this secondary domain-by-domain modernization, as each website is either language or design specific. Upon completion of the full rollout, all internet traffic, approximately 35 million annual page views, will be exposed to the new websites. The company envisages an increase in visitor numbers allied to revenue.
Timeline - 134 General interest & traffic generating portals
The company owns a total of 432 websites whose content is divided into various niches, creating a self sustaining hub which generates organic (free) traffic for its e-commerce linked 68 websites. 134 of these websites are Cuba's cities, towns, and provinces, along with special interest websites for culture, sports, investments, arts, etc. On July 27 th the company informed shareholders that several of these websites had been fully redesigned and were being beta tested: www.CubaHavanacity.com,www.CubaHavana.com, and www.CubaLaHabana.com. Management has been watching closely the increase in visitors to these new web properties and has decided to use this new design brief across all of the 134 general interest websites. The rollout of this update is thus confirmed and ongoing.
About Cuba Ventures Corp.:
Cuba Ventures Corp. is a publicly traded Canadian company capitalizing on the growth and unique opportunities in the USD 3.5 billion per year Cuban travel and tourism industry. Travelucion, a wholly owned subsidiary, is a digital media and marketing company which owns a vast portfolio of Cuba related websites and online portals providing Cuba travel information in up to six languages, featuring individual web assets for Cuba's popular cities and towns, online booking solutions and online reservations through proprietary software, catering to international visitors to Cuba. Travelucion's online travel division is a duly licensed retail travel supplier handling millions of dollars in sales annually.
Cuba Ventures Corp has acquired an equity interest in a Florida, the USA domiciled, licensed and bonded travel agency which specializes in travel to Cuba. This equity ownership permits the company and, its subsidiary Travelucion, to promote U.S compliant travel packages to Americans citizens through its equity partner International Business & Travel Opportunities, LLC, Fort Lauderdale, Florida, USA.
Travelucion's 432 Cuba focused multilingual websites generate over 35 million page-views per year, directing traffic to the company's online booking and e-commerce sites. These online websites cover all facets of Cuba including over 80 travel destinations, hotels & resorts, bed & breakfast, tours, car rentals, restaurants, as well as Cuban culture, history, music, celebrities, sports, medical treatments and more.
Cuba Ventures FinTech division will bring together a global team to stimulate Cuba's archaic economic systems. Financing of both internal and external debt, blockchain deployment - across the all important private enterprises and remittance industry are primary objectives of this division. Finally, bridge loans for foreign enterprises who receive Cuban bank payment instruments will enable faster transactions and rapid advances in the economy.
Cuba Ventures consulting division harnesses over 60 years of combined advisor experience in submitting and, obtaining approval, for joint ventures, joint production agreements, and import/export permits for foreign enterprises. More recently the company has taken a royalty approach for future agreements between third parties anxious to begin comercial operations with Cuba and, the company's Cuba Consulting Unit. Current contractual partnerships include Tyrval, a worldwide hotel industry supplier. Cuba Ventures intends to augment the amount of financially beneficial consulting related companies.
For further information on Cuba Ventures Corp. (TSX-V: CUV) or Travelucion visit the Company's website at www.cubaventures.com or www.travelucion.com. The Company has 78,412,487 shares issued and outstanding.
CUBA VENTURES CORP.
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This release includes certain statements that may be deemed to be "forward-looking statements". All statements in this release, other than statements of historical facts, that address events or developments that management of the Company expects, are forward-looking statements. Although management believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance, and actual results or developments may differ materially from those in the forward-looking statements. The Company undertakes no obligation to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors, should change. Factors that could cause actual results to differ materially from those in forward-looking statements, include market prices, exploration and development successes, continued availability of capital and financing, and general economic, market or business conditions. Please see the public filings of the Company at www.sedar.com for further information.